Irish women blazing a trail

Brigid, Brigit, Bríde, Bríd, Bríg. Goddess, saint, healer, warrior, visionary. February 2023 saw Brigid and her trailblazing ways celebrated for the first time with a national public holiday.

With the Department of Foreign Affairs’ aim to raise awareness of the day and nurture and recognise feminine culture, bigO devised a video campaign to launch the first national celebration of this powerful, symbolic figure.

The evocative hero video, I Am Brigid, featured a number of Irish women who are leaders in their fields of activism, academia, advocacy, science, sport, music, medicine and more. The film encapsulates the idea that Brigid and her gifts of healing, fire and creativity live within us all. 

By using the rich text of myths surrounding Brigid and contemporising them, we created a dreamlike film that celebrates modern creativity and female energy. Vibrant portrait imagery and quotes from each of the video’s participants were also used to bring the campaign pages to life across ireland.ie