Keep It Real

Article 19

Opening dialogues, combatting disinformation

The #KeepItReal campaign encouraged discussion around the impact of disinformation on the public’s rights and the ability of people to speak their minds on topics that matter. The campaign started a conversation with young people across Ireland about disinformation and social media, and also highlighted the power of freedom of information.

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The Keep It Real brand was developed alongside illustrator Fuchsia MacAree. Her eye-catching illustrations were a perfect match for the open and inclusive dialogue that the campaign aimed to elicit.

A brand book was created for the campaign and animation was added to Fuchsia’s vibrant illustrations for a series of branded social media posts. A suite of engaging marketing collaterals was also designed, such as T-shirts and other promotional items.

Sector

Design

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