Keep It Real
Opening dialogues, combatting disinformation
The #KeepItReal campaign encouraged discussion around the impact of disinformation on the public’s rights and the ability of people to speak their minds on topics that matter. The campaign started a conversation with young people across Ireland about disinformation and social media, and also highlighted the power of freedom of information.
The Keep It Real brand was developed alongside illustrator Fuchsia MacAree. Her eye-catching illustrations were a perfect match for the open and inclusive dialogue that the campaign aimed to elicit.
A brand book was created for the campaign and animation was added to Fuchsia’s vibrant illustrations for a series of branded social media posts. A suite of engaging marketing collaterals was also designed, such as T-shirts and other promotional items.