One Frontier Left
Atlantic Ocean Research Alliance (AORA)
Oceans cover 71% of the Earth’s surface, yet, incredibly, only a mere 5% of the total global seafloor has been mapped. In our day and age, the imperative to deeply explore all that we can about the world’s oceans has never been greater.
Context
Our brief from the Marine Institute, on behalf of the Atlantic Ocean Research Alliance (AORA), was to deliver a digital and print campaign that would raise awareness of the need to continue mapping and measuring the Atlantic Ocean as an item of international priority.
The audience comprised concerned, engaged, modern men and women, both policy maker and private citizen alike. In order to cut through the noise, bigO chose to harness the power of cinematic imagery, emotion and reason to target the viewer’s desire to act, to get involved, to see AORA’s mission as their mission.
Using a multi-pronged approach, we devised and created two stirring videos and a series of short, compelling infographics that would serve as visual reminders of the secrets of our seas. Corresponding take-home brochures and a custom stand design were also delivered. The online campaign momentum was shored up by a social campaign consisting of a series of four visually engaging, snackable, animated infographics.
We carried the theme of a hand-held torch through each title: A Healthy Ocean, Food from the Ocean, Mapping Our Ocean and Big Ocean, Big Data . These animated infographics served as an invitation to the viewer to harness their own ability to switch on the power of knowledge.
The campaign was used to successfully bid for the European Commission to continue exploring, mapping and conserving our oceans.
The videos were also shared with audiences at the Our Ocean Wealth Summit, an annual event attended by representatives of Bord Iascaigh Mhara (BIM), Bord Bia, Enterprise Ireland, IDA Ireland, Fáilte Ireland, and Science Foundation Ireland (SFI) – to name just a few – attracting an attendance of more than 100,000 visitors.
The videos were used to bid for more funding from the European Commission and also as part of a showcase at the Our Ocean Wealth Summit, where Small Island Developing States (SIDS) were canvassed to vote for Ireland for a UN Security Council Seat. Both bids were successful.
“Mystery creates wonder and wonder is the basis of our desire to understand.” – Neil Armstrong
