Sculpture Dublin Branding and Website
Sculpture Dublin takes shape
bigO created a visual identity, brandmark and website for Sculpture Dublin, an initiative of Dublin City Council which has commissioned six high-quality contemporary sculptures around Dublin. The project continues to drive interest and community engagement with the city’s existing sculpture through a programme of events and opportunities. bigO also created stunning photographic images to accompany the launch of the initiative, working with photographer Hazel Coonagh.
For the website, the colour scheme and shapes were utilised as thematic elements in a variety of manners. As it was a new identity, we wanted to reinforce the elements of the brandmark throughout the website, and make use of the simple geometric shapes.
The core components of our approach were simplicity, authoritativeness and a strong visual reference to three-dimensional forms.