Shine Your Light
Great Lighthouses of Ireland
A beacon of hope in a time of crisis
On Easter Saturday night 2020, the nationwide #ShineYourLight initiative saw the whole country shine a light in hope, solidarity, comfort and love in the midst of the pandemic. bigO helped Great Lighthouses of Ireland shine their lights in appreciation of Ireland’s healthcare heroes with an emotive video boasting stirring voiceover and beautifully crafted graphics.
Context
The poignant script saw frontline medics as ships in the storm while the public, like resolute lighthouses, stayed apart.
“While we
the steadfast lighthouses
We stay apart
We shine a light
to show this new virus
us humans, we fight.”
Shared widely across Great Lighthouses of Ireland, Creative Ireland and Government of Ireland social media channels, the response to the video was overwhelmingly positive.
