Brand Launch
Slane Irish Whiskey
Saying ‘sláinte’ with Slane
Hitting all the right notes for large scale TV ads, mini social campaigns and audiovisual content for the Slane Distillery Visitor Centre, bigO’s video content focused on creating crisp and smooth visuals to mirror the very nature of Slane Whiskey. With a fascinating family heritage at our disposal, we crafted compelling stories intended to pique the interest of the public in this new Irish whiskey.
Context
Raising a glass to a rising profile
Born on the legendary grounds of Slane Castle, County Meath, Slane Irish Whiskey is a unique, triple-casked whiskey blend inspired by 1,000 years of resilience and reinvention in the Boyne Valley.
With video campaigns featuring content around St. Patrick’s Day, the acclaimed Slane concerts, Christmas, airport launches and brand ads, this ‘new kid on the malt’ began to shine through.
The vibrant video and photographic content bigO produced was also used as audiovisual content within the Slane Distillery Visitor Centre itself, creating an immersive experience for the visitor.
